BankDhofar — This Omani independent National bank required a new, futureproof branch design together with brand guidelines for rolling out the concept to the bank’s 64–branch estate. The brief was to position the bank as a market leader and attract a younger clientele for the core personal banking offer, whilst increasing appeal to priority and business customers.

A series of brand illustrations capture the new brand offer, rendered in a fluid and rich three dimensional form they add movement and vitality to the graphic palette and come to life through a series of animated displays.

Clearly segmented communications and environments address the individual needs and expectations of different customer types.

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