Doddle

Doddle — A series of brand animations
for this new parcel delivery service
company. The animations were
conceived to clearly explain the service
and benefits to potential and existing
customers in an invitation to ‘Doddle it.’
Illustrator Andy Smith was chosen to
give charm and warmth to the piece.

^{Working with Keel}

The Mill

The Mill — A residential redevelopment
of a Victorian flour mill in Greenwich
called for an identity and promotional
materials targeting young affluent
professionals.

Inspired by the views from the site a
360° view was stitched together.
Not only did it provide a unique and
powerful graphical device it also clearly
showed transport links to Canary Wharf
and the City beyond.

^{Working with Johnson Naylor}

Waitrose Bakery

Waitrose Bakery — Defining a new best
in class retail experience by bringing to
life the Waitrose ‘Shared love of food’
brand ethos.

From fresh treats to everyday occasions
this scheme celebrates the ingredients
and love of food through compelling
and emotive storytelling and a theatre
for all the senses. Hand drawn
illustration and typography
are used to add warmth and personality
to the Bakery brand comms.

Powerful and emotive hero photography
is incorporated as a series of dramatic
focal pieces within the department.

^{Working with Edge}

Aircel

Aircel, Save Our Tigers — An initiative
between Aircel (India’s fastest growing
telecoms operator) and the WWF.
India’s native Tiger population is,
according to the latest estimates, likely
to be wiped out completely by 2020.

The Save our Tigers brand was created
to raise awareness through a series of
high profile national campaigns, whilst
demonstrating Aircel’s continued
commitment to CSR.

^{Working with WHAM}

Maxis 1 Store

Maxis 1 Store — A one stop online App store that allows customers to explore, discover and purchase mobile Apps.
An official announcement to media and Apps developers was made via a
launch event. The design solution was inspired by the graphic language and styling of Apps buttons and user interface display grids.

^{Working with WHAM}

Waterstone’s

Waterstones.com — When Waterstone’s
introduced a brand new website they
required a launch campaign. ‘Humans
make the best search engines’ takes an
affectionate look at man’s relationship
with machines and emphasises
Waterstone’s key differentiator – the
genuine human expertise behind the
internet service.

^{Working with The Nest/St. Lukes
Illustrations by Simon Spilsbury}

BP Glasgow

BP — The sponsorship of Glasgow 2014
required a multi-channel campaign
that captured the excitement of the
Commonwealth Games.

BP athlete ambassadors were featured
throughout a campaign that heroes
the brand Helios logo in a dynamic
and colourful way. Applications
included forecourt take-over, website
portal, tanker liveries, hospitality suites
and a nationwide press campaign.

^{Working with Landor Associates}

Arts & Business

Arts & Business — A&B are a charity
that foster relationships between
the Arts & Business communities
throughout the UK.

The brief was to design and produce
an awards ceremony programme
and thereafter a souvenir brochure documenting the winning entries.

The design was inspired by the
hand-blown glass pieces awarded
to the winners and the creative
process of glassmaking.

^{Working with The Nest/St. Lukes}

The Cooperative

The Cooperative — Focusing on the unique heritage and benefits of the Cooperative, a strong ownable identity and tone of voice, together with a distinct illustrative style were developed to position its home-stores as a real alternative to IKEA et al. Applied across all instore comms and promotions, two superstores were successfully relaunched.

^{Working with The Nest/St. Lukes
Illustrations by Robin Hursthouse}

L’Oreal Professional

L’Oréal Professional — An international
campaign to promote LP’s connection
to the world of fashion. ‘Hair by’ was
conceived to emphasise this connection
whilst also promoting the seasons new
trends in styling.

The campaign was rolled out across
a wide range of materials including
product show cards, a step-by-step
styling guide, home-page takeover and
event planning collateral.

^{Working with Twelve}

Dobbies Cafe

Dobbies Cafe — One of the UK’s
leading Garden Centre businesses
wanted to launch a cafe that would
plug into existing garden centres but
would also have the future potential to
standalone as an independent high
street brand. The name ‘Bean & Cane’
links with the natural world of Dobbies,
whilst capturing the core coffee
shop offer.

The ampersand grows – bean like –
around the structured simple caps of
the logotype. Its use is developed to
suggest and emphasise natural pairings
within the cafe offer – such as ‘coffee
& cake’, ‘tea & biscuits’, ‘sit & chat’ etc…

^{Working with Edge}

Sainsbury’s Recruitment Fair

Sainsbury’s — An invitation to ‘Build your career’ with Sainsbury’s Space
& Format team at a careers fair event.
Key departments and roles were
explained on a pack of cards that built
into a series of interlocking structures.

^{Working with Twelve}

Sainsbury’s Heritage Programmes

Sainsbury’s — As part of an ongoing
heritage programme, Sainsbury’s
Pontypridd celebrates the proud history
of Chain maker Brown Lennox – former
occupants of the site.

Designed to add a point of difference
and personality to stores, heritage walls
are being rolled out onto other sites –
each inspired by their own unique story.

^{Working with Twelve}

St. John’s Ambulance

St. John’s Ambulance — In an effort
to promote ‘first aid training in the
workplace’ schemes, this microsite
infographic highlights the incidents
of business related accidents in an
intriguing and humorous way.

^{Working with Earnest Agency}

Maxis Brand Identity

Maxis Rebrand — Refreshing the brand identity of Malaysia’s leading mobile phone service provider. Creating a visual identity that better encompasses and expresses the brand proposition of ‘making life better’.

The refreshed identity introduces a new spirit of optimism encompassing a palette of light infused greens and a tone of voice that is simple, honest and bold. Brand communications feature strong and impactful typography. Communications aim to be honest,
up-front, and easy to understand. Immersive, people-based photography with a warm light source brings humanity and warmth to the brand.

A flexible and contemporary series of traditionally inspired patterns add a fluid softer side to Maxis. They are constructed and de-constructed in a number of different ways to form an ever changing but instantly recognisable and ownable visual asset.

^{Working with WHAM}

BankDhofar

BankDhofar — This Omani independent National bank required a new, futureproof branch design together with brand guidelines for rolling out the concept to the bank’s 64–branch estate. The brief was to position the bank as a market leader and attract a younger clientele for the core personal banking offer, whilst increasing appeal to priority and business customers.

A series of brand illustrations capture the new brand offer, rendered in a fluid and rich three dimensional form they add movement and vitality to the graphic palette and come to life through a series of animated displays.

Clearly segmented communications and environments address the individual needs and expectations of different customer types.

^{Working with Edge}

Pizza Express

Pizza Express — A comprehensive
redesign of menus to highlight
seasonal food and celebrate
brand heritage.

^{Working with The Nest/St. Lukes.
Illustrations by Lucia Gaggiotti}

Shingsegae Group

Shinsegae — South Korea’s largest retailer wanted to launch a new home-wares offer. ‘The Life’ brand was created to target aspirational young Koreans with a desire for contemporary and stylish living.

The design solution was inspired by a simple and universal truth: ‘We all love to build our homes beautiful’. Brought to life through a bird that collects items to build a comfortable and beautifully personalised home.

Defining both the architectural and interiors approach, the brand language touches upon all areas of design and materiality throughout the store.
Angled ‘sticks’ are interpreted and referenced throughout the graphics scheme – from a range of simple icons representing brand and service offers through to bold and impactful layered departmental signage.

^{Working with Conran & Partners
Shortlisted – Design Week Awards 2016
Shortlisted – FX Magazine Design Awards 2016}

Maxis Chinese New Year

Maxis, Chinese New Year — A series of Chinese style paper cuts were made for this major seasonal festival. A playful tiger is shown forever chasing a butterfly through a magical forest. The scene unfolded both instore and as a simple yet powerful campaign.

^{Working with WHAM}

Purcell Miller Tritton

Purcell Miller Tritton — An architectural
practise that specialise in historic
renovations required an invite to a
private view of their latest work at
Kirkstall Abbey, Yorkshire.

^{Own client}

Sainsbury’s Pimlico

This new store showcases Sainsbury’s latest fresh food and takeaway offers, in a relaxed and informal high street style. The front of store has been transformed into a multi-offered zone with pizza and hot food as well as sandwiches, healthy snacks and drinks.

Previously conceived as a ‘Sainsbury’s Market’, some elements of the original store signage have been recycled and incorporated into a new signage scheme giving the whole store a unique and individual character.

^{Working with Twelve Studio}

Travis Perkins

Creating a marketing campaign for Travis Perkins own brand bathroom ranges.
The Bathroom Formula relaunched new product ranges, predominantly to trade, through a series of national road-shows. The project represented a new approach to purchasing, marketing and installation/delivery of bathrooms –
all important to core trade customers.

A scientific approach to the new features and benefits of the ranges were highlighted using periodic table inspired graphics. The pre and post road-show campaign utilised newsletters, Google+ posts, printed leaflets and a targeted E mail campaign.

^{Working with Twelve Studio}

Woolworths

Australia’s oldest and largest supermarket brand. The brief was to reclaim Woolworth’s ‘leadership in fresh’ and to deliver a new generation store experience to inspire both new and existing customers.By defining a clear and engaging visual language to communicate brand and service stories the graphic comms were brought to life throughout the store environment.

Environmental graphics act as both navigational and category expert cues.Many of the graphic elements at lower level are hand drawn blackboard displays to reinforce the idea of
‘market fresh’.

^{Working with Twelve Studio}

Osborne

Osborne — Bringing the new EU data
protection laws (GDPR) to life in a fun
and engaging way for one of the UK’s
largest construction service providers.
Two short animated videos (individually
tailored for both an internal or external
audience) used the story of a digital
fingerprint to inform and educate with
clarity and simplicity.

^{Working with TW Studio}

The Crown Estate

Crown Estates — A campaign to inspire and explain how to choose, use and respect the new St. James Market head office workplace. An uplifting and engaging tone of voice combined with a bright and textured graphics style support and emphasise the buildings award winning ergonomic and environmentally sustainable design.

^{Working with Edge}

Zanussi

Zanussi — A brand refresh designed to reposition Zanussi appliances as the easy choice for customers. Witty, to-the-point headlines grab attention backed up by engaging hero tech explainations. The updated visual system introduces a more dramatic and singular use of type and colour.

^{Working with Good}

Woolworths Metro

Woolworths Metro — The smaller convenience ‘Metro’ store format often on split levels has the opportunities to tell brand stories around heritage & environmental responsibilities. These visuals show a proposal for the entrance foyer to Metro, Pitt Street, Sydney – the site of Woolworth’s first store which opened in 1924.

^{Working with Twelve Studio}

Balfour Beatty

bp we the 15

bp we the 15 — A campaign to grow awareness of bp’s involvement in Tokyo Paralympics 2020 and a bold statement highlighting bp’s comitment to disability inclusion. As part of the ‘wethe15’ initiative the campaign drew upon the distinctive use of purple, whilst light energy trails emphasised speed, movement and the strength of the Para athletes.

^{Working with Landor}

Sainsbury’s produce department

Sainsbury’s produce department — Creating category toolkits that add quality cues and promote better standout through the use of bespoke materials, distinctive high level signage and category specific colour treatments. Traditional fruit and veg. stickers were used as the inspiration for a series of colourful promotional, provenance and healthy eating messages.

^{Working with Twelve}

bp greening company montages

bp greening company montages — Creating an ownable visual system for bp that links together energy, transport and industry sectors into a series of montages, each designed to bring to life a specific narrative around carbon reduction.

^{Working with Landor}

Corporate workspace

Sainsbury’s specialist cheese counters

Sainsbury’s specialist cheese counters — Creating category toolkits that add quality cues and promote better standout through bespoke materials and distinctive high level signage. Photography adds foodie inspiration and education at mid level.

^{Working with Twelve}