Maxis Rebrand — Refreshing the brand identity of Malaysia’s leading mobile phone service provider. Creating a visual identity that better encompasses and expresses the brand proposition of ‘making life better’.

The refreshed identity introduces a new spirit of optimism encompassing a palette of light infused greens and a tone of voice that is simple, honest and bold. Brand communications feature strong and impactful typography. Communications aim to be honest,
up-front, and easy to understand. Immersive, people-based photography with a warm light source brings humanity and warmth to the brand.

A flexible and contemporary series of traditionally inspired patterns add a fluid softer side to Maxis. They are constructed and de-constructed in a number of different ways to form an ever changing but instantly recognisable and ownable visual asset.

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