Dobbies Cafe — One of the UK’s
leading Garden Centre businesses
wanted to launch a cafe that would
plug into existing garden centres but
would also have the future potential to
standalone as an independent high
street brand. The name ‘Bean & Cane’
links with the natural world of Dobbies,
whilst capturing the core coffee
shop offer.

The ampersand grows – bean like –
around the structured simple caps of
the logotype. Its use is developed to
suggest and emphasise natural pairings
within the cafe offer – such as ‘coffee
& cake’, ‘tea & biscuits’, ‘sit & chat’ etc…

^{Working with Edge}