Dobbies Cafe — One of the UK’s leading Garden Centre businesses wanted to launch a cafe that would plug into existing garden centres but would also have the future potential to standalone as an independent high street brand. The name ‘Bean & Cane’ links with the natural world of Dobbies, whilst capturing the core coffee shop offer.

The ampersand grows – bean like – around the structured simple caps of the logotype. Its use is developed to suggest and emphasise natural pairings within the cafe offer – such as ‘coffee & cake’, ‘tea & biscuits’, ‘sit & chat’ etc…

Working with Edge