Balfour Beatty — The transformation of the former U.S embassy in Mayfair into a luxury hospitality and retail destination required a bid submission from Balfour Beatty that spoke of elegance and craftsmanship rather than traditional construction. The Building Couture campaign represents a tireless pursuit of luxury and perfection, with a focus 
on the luxury end use.

The tender submission included the digital activation of a 3d site model – bringing to life the story of the project. Hand made concrete jewellery – cufflinks and earrings – were proposed as a give-away that captured the project approach to luxury and craftsmanship using traditional construction materials. Conceptual designs only.

Working with Blue Edge