Waitrose Bakery — Defining a new best
in class retail experience by bringing to
life the Waitrose ‘Shared love of food’
brand ethos.

From fresh treats to everyday occasions
this scheme celebrates the ingredients
and love of food through compelling
and emotive storytelling and a theatre
for all the senses. Hand drawn
illustration and typography
are used to add warmth and personality
to the Bakery brand comms.

Powerful and emotive hero photography
is incorporated as a series of dramatic
focal pieces within the department.

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